Messengers have long become a привычный channel for communication. The next step is transforming them into a full-fledged infrastructure for customer engagement. Aitu has launched Business Chat, a new solution that enables companies to build service communications directly within the platform.
Business Chat is designed as a universal channel for interaction between businesses and customers. Through APIs, companies can integrate customer support agents, chatbots, and AI-powered solutions, allowing them to serve users directly within the messenger. For businesses, this is an opportunity to reduce the distance between themselves and their customers by moving communication to a platform where audiences are already actively engaged.
“We see that users increasingly expect to receive services in the environments that are most convenient for them. Business Chat is a step toward enabling businesses and customers to interact directly, quickly, and without unnecessary barriers,” BTS Digital commented.
The development of business tools is part of Aitu’s broader transformation—from a traditional messenger into a digital platform that combines personal communication, content, and service capabilities within a single ecosystem.
Business Chat is designed as a universal channel for interaction between businesses and customers. Through APIs, companies can integrate customer support agents, chatbots, and AI-powered solutions, allowing them to serve users directly within the messenger. For businesses, this is an opportunity to reduce the distance between themselves and their customers by moving communication to a platform where audiences are already actively engaged.
“We see that users increasingly expect to receive services in the environments that are most convenient for them. Business Chat is a step toward enabling businesses and customers to interact directly, quickly, and without unnecessary barriers,” BTS Digital commented.
The development of business tools is part of Aitu’s broader transformation—from a traditional messenger into a digital platform that combines personal communication, content, and service capabilities within a single ecosystem.