Opening of the first usability lab in Central Asia at the DesignScience 2023 conference

The annual DesignScience 2023 conference will be held this summer in Astana city, where BTS Digital is a media partner. This is the central event of the UX industry in Kazakhstan, which will take place on July 12−13 at the Astana Hub.

With the active digitalization of the country, the UX industry plays a key role, becoming the heart and engine of the whole process. At the conference, we will analyze the main trends and news of product design and research in Kazakhstan and worldwide last year.

Conference participants will have an opportunity to listen to reports from leading industry experts, learn about current news on the market of researchers and designers, and get information about the structure of CX/UX processes in the largest companies in Kazakhstan.

Participants will also have the opportunity to take a profile quiz in the Aitu superapp to test their UX/UI knowledge and get a chance to win cool branded gifts from BTS Digital.

The main event of DesignScience 2023 will be the presentation of a new usability lab in the Astana Hub, equipped with neurophysiological research equipment — the first such lab in Central Asia.

We invite everyone interested in the UX industry to join our conference and get unique knowledge that will help to improve user experience and gain a competitive advantage.

Participation is free. Registration for the conference is available at For those who will not be able to participate offline, an online broadcast is available.