"We strive to create a personalized feed that helps users solve real-world tasks, rather than immerse them in an endless stream of content. If the key performance indicator of the platform is aimed at usefulness rather than retaining attention, then the issues of AI dependence are solved at the level of the business model itself," Nurtay Abilgaliyev emphasized.
"The wider the choice, the harder it is to make a decision, which in turn becomes an imperceptible but significant source of anxiety. Good recommendations help users find what is really important faster, thus reducing stress from information overload," the BTS Digital CEO stated
"Today, no platform has an absolute monopoly. Users choose those services that provide the best recommendations and convenient solutions. The future belongs to technologies that do not just entertain, but really help people solve their everyday tasks," he concluded.